The homepage of the relaunched Addepar website.

The homepage of the relaunched Addepar website.

Following my time at 2Checkout, Silicon Valley startup Addepar recruited me to rebrand/rewrite their consumer-facing materials. Addepar is a reporting platform designed for analyzing complex portfolios. If a client owns a thoroughbred racing horse, a Paul Gauguin painting, and a sprawling stock portfolio, Addepar can take all of those inputs, streamline various metrics, and produce a sum total that updates in real time. More than a tool for assessing value, Addepar also demystifies the sources of income and their journeys, offering a transparent overview that can expose illegal and unethical processes.

Over the course of six months, I researched, rebranded, rewrote, and helped redesign a website relaunch, print promotional materials, and customer success stories. Select examples below.

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Print Promotional Materials

Addepar Customer Success Story

Addepar Customer Success Story